We Help Growth-Minded CEOs Get the Marketing Expertise They Deserve.
Fractional CMO Services for Continued and Predictable Growth
Why Brand Image is Ineffective in Modern Marketing
There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get our minds around the latest changes and decide what to do about them. What’s at the heart of these changes? What exactly do we need to be doing now to...
Is Your Business a Fit for Fractional Marketing?
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
The Role of Research & Planning In the Era of Real-Time Marketing
Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers has long been a best practice when it comes to building a business and brand.Customer insight is also a pillar of strategic planning. Understanding your...
How a Fractional CMO Aligned Sales and Marketing to Optimize one Company’s Event Strategy
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
yorCMO Adds Kevin Kilpatrick to Team
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...
Rich Taylor Joins yorCMO
yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...
The Impact of Market Research on Marketing
Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...
10 Ways Marketing Research Can Drive Brand Growth
Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...
The Whole Package: Evergreen Campaigns Maximize Marketing
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...
We Move the Needle for Our Clients
Lincoln Industries – Creating a Strategy for Future Growth
Sales process development and marketing alignment melds team together.ChallengesLincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little...
CASE STUDY: Lincoln Industries – Creating a Strategy for Future Growth
Lincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little marketing in the past and the department did not historically support sales efforts. It was imperative that Lincoln develop a solid strategy to support prospect engagement during their 12+ month sales cycle.
Rocks, Pebbles, Sand: How to Focus on What Really Matters
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is...
Beyond Data: Understanding the Psychology of Your Buyers’ Journey
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have to dig...
Customer Lifetime Value (CLV) = Better Marketing Decisions + More Profit
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention can...
Put on a WIG to Get Marketing Superpowers
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could you gain...
Slow Down and Understand Your Customer’s Journey – Your Time is Money
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark. You may have made enough sales to survive. But if you haven’t done this one thing, you might have left many...
Avoid “Marketing Machine” Breakdowns: Stakeholder Interviews Get Marketing & Sales on the Same Page
Multiple Locations…One Marketing Strategy
Creation of company-wide marketing system brings more people home. Nye Health Services (www.nyehealthservices.com) is an award-winning, family-owned company that prides itself on making seniors feel at home across seven campuses in Nebraska and Wyoming....
How To Conduct Your Marketing State of the Union
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the...
Please Pass The “Marketing” Gravy
“Company culture” has become a bit of a buzz phrase in the last few years. Silicon Valley powerhouses have famously prioritized their internal culture by providing non-traditional benefits like paternity leave and pet insurance. Offices all over the country are...
Organic Search, Simplified (As Much As It Can Be)
Organic search. When clients hear me talk about it, their eyes haze over and I can tell they’re thinking, “what does that even mean?” Simply put, organic search is the unpaid Google listings that you get when when you search for specific terms (keywords)....
B2B Social Media – Find Your Ideal Audience
Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them....
5 Tips to Stay on Top of Online Reviews
Although often overlooked or forgotten about, online reviews play a very important role in creating and managing your company’s reputation. Monitoring and responding to both positive and negative reviews in a timely manner are necessary, but sometimes...
You Might Be An “& Marketer” If…
Make Your Website WORK for YOU – Performance Matters
When companies first launch their websites, they have to think through buyer journey decisions to capture the interest of prospective clients. Strong content, impactful visuals, helpful call to actions and an easy to follow navigation to ensure visitors...
How to Know When to Fire a Customer
You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that average businesses are able to only get 20% of their total revenue from their best customers? How can you change your sales model in order to turn this...
Navigating Your Digital Marketing Landscape
Living in the digital age brings exciting technological advances and opportunities for marketers to create exceptional and engaging user experiences. But no matter how cool digital tools and capabilities may be, one thing remains the same…brands need to...
Find your Marketing Leadership Nirvana
As an executive and/or business owner, you have a monumental amount of responsibility on your plate. And while you will naturally work to surround yourself with the most competent, capable, and skillful team to support scalable growth, it’s often a...
How bright is your marketing future?
It’s a thrilling moment. You’ve put in the hard work, the late nights, the blood, sweat, and tears (not to mention the cash) in order to get your business running smoothly and finally the day comes where you see it – growth. Serious, steady growth. It...
The Goldilocks Zone of Marketing
Time escapes us all. It’s remarkably easy to get caught up in the day-to-day and week-to-week details of running a business, so by the time you come up for air with an eye toward planning ahead, the year is almost over. That said, as you formulate your...
The Market Less Traveled
There is such a thing as too many options. It sounds counter-intuitive, but when you have a world of choices at your fingertips it can make finding the right one feel overwhelming, even paralyzing. That could apply to the cereal aisle in the grocery store...
Growing Pains
When it comes to business, growth is life. Achieving solid steady growth is easier said than done. The market is a fickle beast; technology develops, trends change at near the speed of light, and if you’re not ahead of the game, you risk finding yourself left behind,...
Are We A Good Fit?
Are we a good fit for you? Are you a good fit for us? If you're looking to pivot, scale or exit your business then the answer is likely YES! Contact us today for more details.
Differentiating Between Tactics & Strategy
Tactics vs. Strategy
It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts of great tools you can use to raise brand awareness and help to generate profit. There’s social media, search engine optimization, print advertisements,...
What is yorCMO? Fractional Marketing Services
At yorCMO we believe growing a business doesn’t need to be so hard. We know you’re the type of person that wants to feel confident and competent about your business growth strategy. In order to feel this way, you need experienced marketing leadership to develop and execute strategies that align with your business objectives. The problem is that most businesses struggle with this level of expertise, leaving them feeling frustrated and confused.
What is a Fractional CMO?
Maybe you’ve heard of a Fractional Chief Finance Officer before? Someone who specializes in finance who comes into a business to help with accounting process, financial planning, and banking? Well, substitute the “M” for the “F” and you have a Fractional CMO – Chief...
Why We Started yorCMO
The phrase goes, “Insanity is doing the same thing over and over and expecting different results.” I think we can all agree that trying something repeatedly and watching it not work out is definitely maddening. That’s kind of where we were when it came to working with...
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