yorCMO Marketing Blog for Business Growth
The One-Stop Spot For Marketing Tips & Insights.
Our Blog
Executive Leadership Roundtable
Join us from 12 – 1 pm CT on Wednesday, June 22nd for a moderated, open conversation with your peers focused on experiences and benefits in going the fractional professional route vs hiring full time or outsourcing to agencies.
Putting Culture First – Will Scott
Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better.
Where did the money go?!
It’s not uncommon for business owners to peruse their expense reports, looking for the answer to: “Where did all the money go!?” And when your accountant points to a large slice of pie labeled “marketing,” you certainly wouldn’t be the first entrepreneur to say, “Ah-ha! That’s where we need to make cuts!”
The 3 Marketing Fundamentals Every Business Leader Needs To Know
Marketing is an area that business leaders often find the most challenging. Every business wants to grow, but far too many of them waste money on disorganized marketing tactics that, in the end, don’t support that goal.
Relentless Leadership – Natasha Miller
Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite.
Acting on accountability with Kristie Jones
Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite.
Struggling To Generate Quality Leads?
Getting high-quality leads is one of the biggest challenges business owners and entrepreneurs face. Constantly trying to expand your reach and generate the kind of leads that turn into actual sales can be challenging and draining. That’s exactly the challenge one consulting firm faced, but when a fractional CMO stepped in to help, they were able to connect the dots between their marketing and their bottom line.
Know Your Brand Type – The Big Four
It is not unusual - and possibly preferable - that a company thinks its brand is unique. We spend a lot of time...
Clearing Your Plate with Michèle Hecken
Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.
Driving Growth: Digital and Social Media Advertising Made Simple
Everyone says “social is where it’s at.” You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best. What if you don’t have enough money to make an impact? Or worse, what if you shovel funds into a poorly executed plan? And how do you even decide who – and how – to target?
The Essence of SEO: Understanding How Your Customer Thinks
Digital marketing encompasses many disciplines, but I must admit: of all of them, search engine optimization is among my favorites. I have learned that many people are intimidated by SEO. They think it involves lots of keyword wizardry or trying to understand and manipulate ever-changing Google algorithms.
Get your ducks in a rowe!
Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business...
yorCMO welcomes Eric Johnson to the team
yorCMO is pleased to announce the addition of Eric Johnson, Atlanta, GA, as the newest CMO. With Eric’s hiring,...
yorCMO welcomes Michael Carter to the team
yorCMO is pleased to announce the addition of Michael Carter, as the newest CMO. With Michael's hiring,...
yorCMO welcomes Lisa Sperow to the team
yorCMO is pleased to announce the addition of Lisa Sperow, Charlotte, NC., as the newest CMO. With Lisa's hiring,...
Retail & E-Commerce: why you need a CMO
Anthony Berardo, #Fractional #CMO founder of Berardo Marketing Group LLC, is our guest on today's episode of the...
What’s Best For ROMI: In-House CMOs, Agencies or Fractional CMOs?
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Franchise Marketing: What It Is, How It Works, and Creative Ideas to Try
In franchising, marketing is everything. It's the lifeblood of the system, and if it's done correctly, it can...
Stakeholder Marketing: Definition, Examples, & Strategies That Work
In recent years, there’s been a tremendous shift in marketing strategies, as businesses recognize that customer...
Fractional Executives: Going Beyond CMOs Alone
In today's business world, the role of the CMO is more important than ever. However, many companies are finding...
Positive Reviews: Why They Matter, Examples, And How To Respond To Them Online
When was the last time you left an online review? Whether it was for a product, restaurant, or service, your...
Connecting With Customers 101: Why It’s Important For Marketing and Sales
In order to have a successful business, it is important to connect with your customers. What does this mean? Why...
Become A CMO In 2022: Skills, Qualifications, Salary & Career Path
The role of the CMO is constantly evolving, and it can be a challenge to keep up with the latest trends and best...
12 Top CMOs in 2022: Most Effective and Inspiring Chief Marketing Officers
When it comes to the top chief marketing officers of 2022, there are a few names that stand out. These...
Evergreen Marketing: The Timeless Way to Boost Your Business
In a world where the news moves so quickly, and new content is published constantly, it can be tough to keep your...
The Marketing Framework with Mark Scrimenti
Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid...
Partnering for Success with Nelson Tepfer
Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a business increase...
Customer Journey Funnels: A Powerful Marketing Tool
As a marketer, you're always looking for ways to grow your business. We've previously discussed growth...
How A Marketing Scorecard Can Boost Your Marketing Effectiveness
How's your marketing effectiveness lately? Are you getting the kind of results you're after? If not, it might be...
What To Do When Looking To Better Manage Your Internal Marketing Team
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
How a Fractional CMO Integrates with Your Team
If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding...
What Is a Marketing Audit & How Does It Work?
Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations...
What Is A Business Growth Strategy And How Does It Work?
Anybody who has done some type of marketing in the past can tell you that growing a business is not easy. In...
Leadership, processes and practices to improve results fast
Getting a return on your marketing investments is a challenge many companies face. So when the CEO and
COO of a wholesale supply company started to question whether they had the right staff and resources in place they contacted Rich Taylor.
Why a Good Marketing Strategy Takes Time
Marketing, like any investment, is not an instant return. Quality marketing teams can guide you through a plan...
Business Development vs Marketing: Similarities & Differences
Business development and marketing are two different ways to improve business and gain attention from the desired...
Grow Your Business with Strategic Marketing Services
Hiring strategic marketing services for your business is how your company can inexpensively gain a competitive...
Digital Marketing Assessment: Unlock The Full Power Of Marketing
Digital marketing assessments are fundamental elements of achieving a good return on investment for your...
Breaking the cycle of “DIY” marketing with a Fractional CMO
The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.
The Comprehensive Guide to Creating a Marketing Program
Your company’s marketing strategy is the catalyst in long-term business growth and customer retention. Without a...
Outsource Marketing: Save Big & Drive Results
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and...
CMO Interview Questions
The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader...
Fundamentals of Marketing: Core Concepts To Understand
Are you unsure about the fundamentals of marketing? Many people think that marketing only happens when you’re...
Everything You Need to Know About a Fractional CMO
A Fractional Chief Marketing Officer or Fractional CMO is a marketing executive who is outsourced for a company...
What is a CMO? Chief Marketing Officer Explained
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In...
An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs
A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.
Your Marketing Strategy is an Investment Not an Expense
Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Improve Marketing Tactics to Identify Your Ideal Customer
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Fractional CMOs: Revenue-Generation Strategists Who Take Companies Forward
Fractional Marketing has changed the way companies think about their marketing and more business leaders are turning their sight into outsourced CMO services for revenue generation strategies.
5 Marketing Budget Mistakes You’re Making As A CEO
If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.
Ask a CMO: How to choose the right KPI’s?
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO
Three Solutions For Measuring Marketing Success
Keep in mind that metrics aren’t one size fits all. Your tactical metrics and lead generation metrics will differ significantly from other businesses.
How Do You Know If Your Marketing Is Working?
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?
Franchise Marketing: How a Proven Process Leads to Success
Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.
Ask a CMO: Why brand awareness is important to your company?
With so many brands out there, there’s a lot of competition for getting into the mind of your potential customers. Learn why effective branding is essential for your business growth.
How to Use Storytelling to Sell Your Brand & Connect with Customers
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Strength in Numbers with a CMO Team
As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.
Ask a CMO: How can you identify the root cause of poor marketing performance?
Identifying the root cause of poor marketing performance - Ask a CMO from yorCMO on Vimeo. At yorCMO, we have...
CMO Services: Helping Knock Down Roadblocks to Drive Growth
A well-crafted, sustainable marketing campaign is at the core of every successful business.
But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful campaigns is no easy task when you have a business to run.
Scale Your Business for Less with a Fractional CMO
Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.
Ask a CMO: How do I target low-hanging fruit?
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target...
Digging Up the Root Cause of Poor Marketing Performance
Poor marketing performance can be a frustrating, expensive roadblock. When you’ve invested in the growth of your...
Funnel, Flywheel, or Lemniscate: Your Customer’s Journey Thrown on the Loop
In today’s world, change happens rapidly. The traditional sales or marketing funnel doesn’t make the grade anymore. In your business, you strive to provide the best customer service and experience, along with loyalty beyond the purchase. So how will you adapt your marketing strategy to serve your customers best?
Ask a CMO: How can I get positive reviews for my business?
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t...
5 Reasons You Need a Fractional CMO
Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.
The Power of Positive Reviews
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a...
Aneta Zawila-Jordan Joins yorCMO
yorCMO is pleased to announce the addition of Aneta Zawila-Jordan, greater Washington D.C. and Virginia regions,...
Modern Marketing is Meant to Fail. Plan for it.
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do....
Why Words Matter
Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However,...
Eliminate the Big Three Marketing Inefficiencies
Of the many strategies that contribute to business success, marketing is central. As a small business grows and...
Ron Szekely Joins yorCMO
yorCMO is happy to announce the addition of Ron Szekely to the team. Ron is a Fractional CMO based in Montreal,...
Amanda Costanzi Joins yorCMO
yorCMO is excited to announce the addition of Amanda Costanzi as their newest Fractional CMO. Amanda is based in...
Dave Blanchard Joins yorCMO
yorCMO is pleased to announce the addition of Dave Blanchard to our team. Dave is a CMO based in Portland,...
Stephanie Broyles Joins yorCMO
yorCMO is excited to announce that Stephanie Broyles, with residency and offices on the east and west coast, has...
What Are People Doing Right Now?
About the Author: John has spent 25 years driving business growth through marketing in B2C and B2B...
Starting a Small Business During a Recession
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high...
Pivoting to a Service vs. Sales Mentality
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience...
What are businesses doing to replace trade shows?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through...
How Can Retailers Adapt to the Pandemic?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break...
Marketing Strategy for Your Ideal Customers
It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan....
Referral Marketing is For Every Business
Even if your business is going well, you know things could be going better. It’s the dream of nearly every...
How Buyer Interviews Triggered a Profound Shift in Product Positioning
A fresh perspective on marketing can completely change a company’s perspective of its own product positioning and...
John Callahan Joins yorCMO
yorCMO is pleased to announce the addition of John Callahan to our team. John is a CMO based in Atlanta, Georgia....
Celebrate a Re-branding Win
Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly...
Fractional Marketing: Why yorCMO?
So you know you need marketing help. You may even have decided fractional marketing is the answer. After all,...
Why Brand Image is Ineffective in Modern Marketing
There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get...
Is Your Business a Fit for Fractional Marketing?
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’...
The Role of Research & Planning In the Era of Real-Time Marketing
Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers...
How a Fractional CMO Aligned Sales and Marketing to Optimize one Company’s Event Strategy
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many...
yorCMO Adds Kevin Kilpatrick to Team
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of...
Rich Taylor Joins yorCMO
yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater...
The Impact of Market Research on Marketing
Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly...
10 Ways Marketing Research Can Drive Brand Growth
Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from...
The Whole Package: Evergreen Campaigns Maximize Marketing
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on...
We Move the Needle for Our Clients
Rocks, Pebbles, Sand: How to Focus on What Really Matters
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many...
Beyond Data: Understanding the Psychology of Your Buyers’ Journey
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to...
Customer Lifetime Value (CLV) = Better Marketing Decisions + More Profit
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts...
Put on a WIG to Get Marketing Superpowers
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and...
Slow Down and Understand Your Customer’s Journey – Your Time is Money
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales...
Avoid “Marketing Machine” Breakdowns: Stakeholder Interviews Get Marketing & Sales on the Same Page
How To Conduct Your Marketing State of the Union
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than...
Please Pass The “Marketing” Gravy
“Company culture” has become a bit of a buzz phrase in the last few years. Silicon Valley powerhouses have...
Organic Search, Simplified (As Much As It Can Be)
Organic search. When clients hear me talk about it, their eyes haze over and I can tell they’re...
B2B Social Media – Find Your Ideal Audience
Social media has become a marketing necessity for most companies, but that doesn’t mean the air of...
5 Tips to Stay on Top of Online Reviews
Although often overlooked or forgotten about, online reviews play a very important role in creating...
You Might Be An “& Marketer” If…
Make Your Website WORK for YOU – Performance Matters
When companies first launch their websites, they have to think through buyer journey decisions to...
How to Know When to Fire a Customer
You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that...
Navigating Your Digital Marketing Landscape
Living in the digital age brings exciting technological advances and opportunities for marketers to...
Find your Marketing Leadership Nirvana
As an executive and/or business owner, you have a monumental amount of responsibility on your plate....
How bright is your marketing future?
It’s a thrilling moment. You’ve put in the hard work, the late nights, the blood, sweat, and tears...
The Goldilocks Zone of Marketing
Time escapes us all. It’s remarkably easy to get caught up in the day-to-day and week-to-week details...
The Market Less Traveled
There is such a thing as too many options. It sounds counter-intuitive, but when you have a world of...
Growing Pains
When it comes to business, growth is life. Achieving solid steady growth is easier said than done. The market is...
Are We A Good Fit?
Are we a good fit for you? Are you a good fit for us? If you're looking to pivot, scale or exit your...
Differentiating Between Tactics & Strategy
Tactics vs. Strategy
It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts...
What is yorCMO? Fractional Marketing Services
At yorCMO we believe growing a business doesn’t need to be so hard. We know you’re the type of person that wants to feel confident and competent about your business growth strategy. In order to feel this way, you need experienced marketing leadership to develop and execute strategies that align with your business objectives. The problem is that most businesses struggle with this level of expertise, leaving them feeling frustrated and confused.
What is a Fractional CMO?
Maybe you’ve heard of a Fractional Chief Finance Officer before? Someone who specializes in finance who comes...
Why We Started yorCMO
The phrase goes, “Insanity is doing the same thing over and over and expecting different results.” I think we can...
