yorCMO Marketing Blog for Business Growth

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The fractional model is the future of work

The fractional model is the future of work

The word ā€œfractionalā€ can get a bad rap. It sometimes carries associations with fragmentation or incompleteness. But when imagined optimistically and creatively, ā€œfractionalā€ also implies flexibility and adaptability.

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Engaging With Your Brand – Andrea Sok

Engaging With Your Brand – Andrea Sok

Today’s guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.

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Defining Leadership: Results Vs. Outcomes

Defining Leadership: Results Vs. Outcomes

A change in mindset means a change in the question asked. It’s no longer, ā€œHow can we achieve this result?ā€ Instead, it becomes, “What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.

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Building a Global Workforce – Trevor Turnbull

Building a Global Workforce – Trevor Turnbull

Today’s guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.

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Setting Up For Success In A Hybrid World – Harrison Ryder

Setting Up For Success In A Hybrid World – Harrison Ryder

As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team.

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Marketing For A New Age – Michael Carter

Marketing For A New Age – Michael Carter

Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.

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Unlock The Potential Of An Emerging Franchise

Unlock The Potential Of An Emerging Franchise

Emerging franchises, as the so-called start-ups of the franchise world, offer exciting opportunities and, potentially, a greater return on your investment. They can bring greater rewards…but for greater risks. That’s why if you’re interested in opening one, there are a few key things you need to know.

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Modern Day Marketing – Eric Johnson

Modern Day Marketing – Eric Johnson

Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.

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yorGuide to Marketing Assistant Hiring Options

yorGuide to Marketing Assistant Hiring Options

It happened again: you hired a new, full-time marketing executive, only for them to leave after a few months. Or maybe you found a fantastic agency, but they can’t squeeze you into their schedule. Now, you’re looking for a new marketing assistant and feel like you’re back at square one.

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Keep Moving Forward – Mike Franz

Keep Moving Forward – Mike Franz

Mike Franz is the Founder & CEO at Manufacturingpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite.

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The Old Job Ad is Dead

The Old Job Ad is Dead

You have a challenge: You are struggling to get quality people to respond to your job ads.
Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people…

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Executive Leadership Roundtable

Executive Leadership Roundtable

Join us from 12 – 1 pm CT on Wednesday, June 22nd for a moderated, open conversation with your peers focused on experiences and benefits in going the fractional professional route vs hiring full time or outsourcing to agencies.

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Putting Culture First – Will Scott

Putting Culture First – Will Scott

Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of ā€œThe Culture Fixā€. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better.

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Where did the money go?!

Where did the money go?!

It’s not uncommon for business owners to peruse their expense reports, looking for the answer to: ā€œWhere did all the money go!?ā€ And when your accountant points to a large slice of pie labeled ā€œmarketing,ā€ you certainly wouldn’t be the first entrepreneur to say, ā€œAh-ha! That’s where we need to make cuts!ā€

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Relentless Leadership – Natasha Miller

Relentless Leadership – Natasha Miller

Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of ā€œRelentlessā€, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite.

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Acting on accountability with Kristie Jones

Acting on accountability with Kristie Jones

Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite.

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Struggling To Generate Quality Leads?

Struggling To Generate Quality Leads?

Getting high-quality leads is one of the biggest challenges business owners and entrepreneurs face. Constantly trying to expand your reach and generate the kind of leads that turn into actual sales can be challenging and draining. That’s exactly the challenge one consulting firm faced, but when a fractional CMO stepped in to help, they were able to connect the dots between their marketing and their bottom line.

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Clearing Your Plate with MichĆØle Hecken

Clearing Your Plate with MichĆØle Hecken

MichĆØle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. MichĆØle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.

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Driving Growth: Digital and Social Media Advertising Made Simple

Driving Growth: Digital and Social Media Advertising Made Simple

Everyone says ā€œsocial is where it’s at.ā€ You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best. What if you don’t have enough money to make an impact? Or worse, what if you shovel funds into a poorly executed plan? And how do you even decide who – and how – to target?

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The Essence of SEO: Understanding How Your Customer Thinks

The Essence of SEO: Understanding How Your Customer Thinks

Digital marketing encompasses many disciplines, but I must admit: of all of them, search engine optimization is among my favorites.Ā Ā I have learned that many people are intimidated by SEO. They think it involves lots of keyword wizardry or trying to understand and manipulate ever-changing Google algorithms.

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What’s Best For ROMI: In-House CMOs, Agencies or Fractional CMOs?

What’s Best For ROMI: In-House CMOs, Agencies or Fractional CMOs?

Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.

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Your Marketing Strategy is an Investment Not an Expense

Your Marketing Strategy is an Investment Not an Expense

Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.

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Improve Marketing Tactics to Identify Your Ideal Customer

Improve Marketing Tactics to Identify Your Ideal Customer

Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?

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5 Marketing Budget Mistakes You’re Making As A CEO

5 Marketing Budget Mistakes You’re Making As A CEO

If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.

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Ask a CMO: How to choose the right KPI’s?

Ask a CMO: How to choose the right KPI’s?

Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO

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How Do You Know If Your Marketing Is Working?

How Do You Know If Your Marketing Is Working?

Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?

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Franchise Marketing: How a Proven Process Leads to Success

Franchise Marketing: How a Proven Process Leads to Success

Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.

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How to Use Storytelling to Sell Your Brand & Connect with Customers

How to Use Storytelling to Sell Your Brand & Connect with Customers

Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.

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Strength in Numbers with a CMO Team

Strength in Numbers with a CMO Team

As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.

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CMO Services: Helping Knock Down Roadblocks to Drive Growth

CMO Services: Helping Knock Down Roadblocks to Drive Growth

A well-crafted, sustainable marketing campaign is at the core of every successful business.
But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful campaigns is no easy task when you have a business to run.

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Scale Your Business for Less with a Fractional CMO

Scale Your Business for Less with a Fractional CMO

Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt ā€œDIYā€ marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.

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5 Reasons You Need a Fractional CMO

5 Reasons You Need a Fractional CMO

Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.

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Why Words Matter

Why Words Matter

Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However,...

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Growing Pains

Growing Pains

When it comes to business, growth is life. Achieving solid steady growth is easier said than done. The market is...

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Tactics vs. Strategy

Tactics vs. Strategy

It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts...

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What is yorCMO? Fractional Marketing Services

What is yorCMO? Fractional Marketing Services

At yorCMO we believe growing a business doesn’t need to be so hard. We know you’re the type of person that wants to feel confident and competent about your business growth strategy. In order to feel this way, you need experienced marketing leadership to develop and execute strategies that align with your business objectives. The problem is that most businesses struggle with this level of expertise, leaving them feeling frustrated and confused.

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Why We Started yorCMO

Why We Started yorCMO

The phrase goes, ā€œInsanity is doing the same thing over and over and expecting different results.ā€ I think we can...

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