The Fractional C-Suite Retreat

The Marketing Framework with Mark Scrimenti

The Marketing Framework with Mark Scrimenti

Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with host Joseph Frost to talk about what some innovations and new ideas are for fractional professionals, such as making sure...

Partnering for Success with Nelson Tepfer

Partnering for Success with Nelson Tepfer

Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a  business increase their revenue and isn’t afraid to branch out into different areas. He sits down with host Joseph Frost to talk about some of the biggest innovations that...

How a Fractional CMO Integrates with Your Team

How a Fractional CMO Integrates with Your Team

If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do everything yourself can be difficult – especially if you're already spread thin. That's where a fractional CMO comes in. While...

What Is a Marketing Audit & How Does It Work?

What Is a Marketing Audit & How Does It Work?

Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and sales data, figure out what is and is not working, and modify to meet new market challenges. The easiest way to do that is...

Why a Good Marketing Strategy Takes Time

Why a Good Marketing Strategy Takes Time

Marketing, like any investment, is not an instant return. Quality marketing teams can guide you through a plan and explain how results get measured, but you still may be asking why a good marketing strategy takes time. In this guide, we'll break down the topic in...

Outsource Marketing: Save Big & Drive Results

Outsource Marketing: Save Big & Drive Results

Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...

CMO Interview Questions

CMO Interview Questions

The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader drives marketing strategy and customer engagement and is also a critical player in merging your Sales and Marketing efforts. The process of hiring your...

Improve Marketing Tactics to Identify Your Ideal Customer

Improve Marketing Tactics to Identify Your Ideal Customer

Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?

5 Marketing Budget Mistakes You’re Making As A CEO

5 Marketing Budget Mistakes You’re Making As A CEO

If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.

How Do You Know If Your Marketing Is Working?

How Do You Know If Your Marketing Is Working?

Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?

Strength in Numbers with a CMO Team

Strength in Numbers with a CMO Team

As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.

Scale Your Business for Less with a Fractional CMO

Scale Your Business for Less with a Fractional CMO

Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.

Ask a CMO: How do I target low-hanging fruit?

Ask a CMO: How do I target low-hanging fruit?

  Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...

5 Reasons You Need a Fractional CMO

5 Reasons You Need a Fractional CMO

Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.

The Power of Positive Reviews

The Power of Positive Reviews

Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...

Aneta Zawila-Jordan Joins yorCMO

Aneta Zawila-Jordan Joins yorCMO

yorCMO is pleased to announce the addition of Aneta Zawila-Jordan, greater Washington D.C. and Virginia regions, as the newest CMO. With Zawila-Jordan’s hiring, Omaha-based yorCMO adds a decorated marketing executive with 15+ years of strategic marketing experience. ...

Why Words Matter

Why Words Matter

Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However, marketing messaging is often missing from the website simply because a business owner wears too many hats and the website is either outsourced or thrown...

Ron Szekely Joins yorCMO

Ron Szekely Joins yorCMO

yorCMO is happy to announce the addition of Ron Szekely to the team. Ron is a Fractional CMO based in Montreal, Quebec. With his onboarding, yorCMO adds a well-respected, growth-minded marketing executive with a diverse background as well as expands the brand’s reach...

Amanda Costanzi Joins yorCMO

Amanda Costanzi Joins yorCMO

yorCMO is excited to announce the addition of Amanda Costanzi as their newest Fractional CMO. Amanda is based in Denver, Colorado. With her onboarding, the Omaha-based organization broadens national reach and adds a seasoned marketing executive with 15+ years of...

Dave Blanchard Joins yorCMO

Dave Blanchard Joins yorCMO

yorCMO is pleased to announce the addition of Dave Blanchard to our team. Dave is a CMO based in Portland, Oregon. With Dave onboard, yorCMO adds a decorated marketing expert with a strong entrepreneurial background as well as expands the brands footprint to the West...

Stephanie Broyles Joins yorCMO

Stephanie Broyles Joins yorCMO

yorCMO is excited to announce that Stephanie Broyles, with residency and offices on the east and west coast, has joined the team as a CMO. With Broyles’ hiring, Omaha-based yorCMO adds a seasoned marketing executive with 15+ years of strategic marketing experience. ...

Garden Center Case Study

Garden Center Case Study

https://vimeo.com/416052320 About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a...

A Cybersecurity Software Marketing Pivot

A Cybersecurity Software Marketing Pivot

See Chief Marketing Officer Jamie Coffey's full video discussing this cybersecurity firm’s pivot during the pandemic: https://yorcmo.com/cybersecurity-case-study/ Challenges This software provider typically attended 2-3 significant numbers of tradeshows and...

Cybersecurity Case Study

Cybersecurity Case Study

https://vimeo.com/416051666 For more information about yorCMO and assistance with aligning sales and marketing, contact Jamie Coffey at (703) 755-5774 or at jamie@yorcmo.com About the Author: Jamie is a results-driven marketing leader with 20+ years of success...

Publishing Firm Case Study

Publishing Firm Case Study

  About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm....

Surviving the Retail Shutdown During the Pandemic

Surviving the Retail Shutdown During the Pandemic

See Chief Marketing Officer Rich Taylor’s full video discussing this dental clients’ pivot during the pandemic: Full Video Here     Challenges Plumbers and trade professionals regularly purchase the supplies they need, such as pipe, fittings, faucets, sinks, toilets,...

Plumbing Supply Case Study

Plumbing Supply Case Study

      About the Author: Rich is one our fractional CMO’s and can be contacted at rich@yorcmo.com. He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked...

Dental Case Study

Dental Case Study

  About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...

What Are People Doing Right Now?

  About the Author: John has spent 25 years driving business growth through marketing in B2C and B2B channels through strategic brand management, innovation, sales and retail management with a focus on building sales and marketing teams faster and more profitably...

How Can Retailers Adapt to the Pandemic?

  About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...

Marketing Strategy for Your Ideal Customers

Marketing Strategy for Your Ideal Customers

​It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...

Referral Marketing is For Every Business

Referral Marketing is For Every Business

Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...

John Callahan Joins yorCMO

John Callahan Joins yorCMO

yorCMO is pleased to announce the addition of John Callahan to our team. John is a CMO based in Atlanta, Georgia. With John onboard, yorCMO adds a strategic marketing expert who has worked with national, regional and local enterprises to successfully produce millions...

Celebrate a Re-branding Win

Celebrate a Re-branding Win

Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly success call. The story was about the challenge her client, a regional foundation and concrete repair contractor had during a recent transition, trying to...

Fractional Marketing: Why yorCMO?

Fractional Marketing: Why yorCMO?

So  you know you need marketing help. You may even have decided fractional marketing is the answer. After all, everyone has been talking about fractional marketing as a solution to mitigate the high costs of marketing management while still tapping a high level of...

yorCMO Adds Kevin Kilpatrick to Team

yorCMO Adds Kevin Kilpatrick to Team

yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...

Rich Taylor Joins yorCMO

Rich Taylor Joins yorCMO

yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...

The Impact of Market Research on Marketing

The Impact of Market Research on Marketing

Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...

10 Ways Marketing Research Can Drive Brand Growth

10 Ways Marketing Research Can Drive Brand Growth

Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...

Don’t Guess How Customers Decide: Do Buyer Interviews

Don’t Guess How Customers Decide: Do Buyer Interviews

You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.

Put on a WIG to Get Marketing Superpowers

Put on a WIG to Get Marketing Superpowers

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could...

Multiple Locations…One Marketing Strategy

Multiple Locations…One Marketing Strategy

Creation of company-wide marketing system brings more people home. Nye Health Services (www.nyehealthservices.com) is an award-winning, family-owned company that prides itself on making seniors feel at home across seven campuses in Nebraska and Wyoming....

Please Pass The “Marketing” Gravy

Please Pass The “Marketing” Gravy

“Company culture” has become a bit of a buzz phrase in the last few years. Silicon Valley powerhouses have famously prioritized their internal culture by providing non-traditional benefits like paternity leave and pet insurance. Offices all over the...

B2B Social Media – Find Your Ideal Audience

B2B Social Media – Find Your Ideal Audience

Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them....

5 Tips to Stay on Top of Online Reviews

5 Tips to Stay on Top of Online Reviews

Although often overlooked or forgotten about, online reviews play a very important role in creating and managing your company’s reputation. Monitoring and responding to both positive and negative reviews in a timely manner are necessary, but sometimes...

You Might Be An “& Marketer” If…

You Might Be An “& Marketer” If…

As a business owner or top executive for your company, you know the concept of “wearing many hats” and probably know it well. In addition to leading the Company, you may carry such roles as business development, marketing, sales, HR, etc. on your...

How to Know When to Fire a Customer

How to Know When to Fire a Customer

You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that average businesses are able to only get 20% of their total revenue from their best customers? How can you change your sales model in order to turn this...

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