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Fractional CMO Services for Continued and Predictable Growth
Driving Growth: Digital and Social Media Advertising Made Simple
Everyone says “social is where it’s at.” You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best. What if you don’t have enough money to make an impact? Or worse, what if you shovel funds into a poorly executed plan? And how do you even decide who – and how – to target?
The $11 million muffin innovation
“We partnered with Nickelodeon to develop a first of its kind muffin in the likeness of their award-winning Paw Patrol property. Each muffin carried the signature paw shape from the property’s characters” – Eric Johnson
The Essence of SEO: Understanding How Your Customer Thinks
Digital marketing encompasses many disciplines, but I must admit: of all of them, search engine optimization is among my favorites. I have learned that many people are intimidated by SEO. They think it involves lots of keyword wizardry or trying to understand and manipulate ever-changing Google algorithms.
Get your ducks in a rowe!
Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college...
yorCMO welcomes Eric Johnson to the team
yorCMO is pleased to announce the addition of Eric Johnson, Atlanta, GA, as the newest CMO. With Eric’s hiring, Omaha-based yorCMO adds a decorated marketing executive with more than 25+ years of strategic marketing experience. Eric has transformed businesses such as...
yorCMO welcomes Michael Carter to the team
yorCMO is pleased to announce the addition of Michael Carter, as the newest CMO. With Michael's hiring, Omaha-based yorCMO adds a decorated marketing executive with broad strategic marketing experience. Michael Carter has more than 15 years of executive technology...
yorCMO welcomes Lisa Sperow to the team
yorCMO is pleased to announce the addition of Lisa Sperow, Charlotte, NC., as the newest CMO. With Lisa's hiring, Omaha-based yorCMO adds a decorated marketing executive with broad strategic marketing experience. Lisa has a proven talent and passion for developing...
Retail & E-Commerce: why you need a CMO
Anthony Berardo, #Fractional #CMO founder of Berardo Marketing Group LLC, is our guest on today's episode of the Fractional C-Suite Retreat podcast. He joins host Joseph Frost to talk about how important it is to have a CMO available on e-commerce and in retail...
What’s Best For ROMI: In-House CMOs, Agencies or Fractional CMOs?
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Franchise Marketing: What It Is, How It Works, and Creative Ideas to Try
In franchising, marketing is everything. It's the lifeblood of the system, and if it's done correctly, it can result in a massive success for everyone involved. But what is franchise marketing? How does it work? And what are some creative ideas that you can use to...
Stakeholder Marketing: Definition, Examples, & Strategies That Work
In recent years, there’s been a tremendous shift in marketing strategies, as businesses recognize that customer relationships are influenced by relationships with other stakeholders. In the past, almost all advertising and marketing focused solely on customer...
Fractional Executives: Going Beyond CMOs Alone
In today's business world, the role of the CMO is more important than ever. However, many companies are finding that they need more than just a CMO to reach their goals. That's where fractional executives come in. Below, we will discuss the benefits of using...
Positive Reviews: Why They Matter, Examples, And How To Respond To Them Online
When was the last time you left an online review? Whether it was for a product, restaurant, or service, your review could make a big difference for other consumers. And, believe it or not, businesses are taking notice and building them into growth strategies. In...
Connecting With Customers 101: Why It’s Important For Marketing and Sales
In order to have a successful business, it is important to connect with your customers. What does this mean? Why is it so important? And how do businesses go about doing this? In this blog post, we will answer these questions and more. We will discuss what connecting...
Become A CMO In 2022: Skills, Qualifications, Salary & Career Path
The role of the CMO is constantly evolving, and it can be a challenge to keep up with the latest trends and best practices. But if you're looking to become a CMO, it's important to first understand what the job entails. In this blog post, we'll outline the...
Pivot and Recovery Framework
https://vimeo.com/416047730 Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client...
12 Top CMOs in 2022: Most Effective and Inspiring Chief Marketing Officers
When it comes to the top chief marketing officers of 2022, there are a few names that stand out. These individuals have been incredibly effective in their roles and have inspired others in the marketing community. Whether they are using new and innovative strategies...
Evergreen Marketing: The Timeless Way to Boost Your Business
In a world where the news moves so quickly, and new content is published constantly, it can be tough to keep your marketing strategy fresh. That's where evergreen marketing comes in. Defined as a long-term, sustainable marketing approach that doesn't rely on current...
The Marketing Framework with Mark Scrimenti
Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with host Joseph Frost to talk about what some innovations and new ideas are for fractional professionals, such as making sure...
Partnering for Success with Nelson Tepfer
Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a business increase their revenue and isn’t afraid to branch out into different areas. He sits down with host Joseph Frost to talk about some of the biggest innovations that...
Customer Journey Funnels: A Powerful Marketing Tool
As a marketer, you're always looking for ways to grow your business. We've previously discussed growth strategies, marketing programs, and even strategic marketing services. But if you're only focusing on acquiring new customers, you're missing out on a huge...
How A Marketing Scorecard Can Boost Your Marketing Effectiveness
How's your marketing effectiveness lately? Are you getting the kind of results you're after? If not, it might be time to take a step back and evaluate what you're doing. One way to do that is with a marketing scorecard. In this blog post, we'll discuss what a...
What To Do When Looking To Better Manage Your Internal Marketing Team
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
How a Fractional CMO Integrates with Your Team
If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do everything yourself can be difficult – especially if you're already spread thin. That's where a fractional CMO comes in. While...
What Is a Marketing Audit & How Does It Work?
Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and sales data, figure out what is and is not working, and modify to meet new market challenges. The easiest way to do that is...
What Is A Business Growth Strategy And How Does It Work?
Anybody who has done some type of marketing in the past can tell you that growing a business is not easy. In fact, it is one of the harder things you'll probably do in your career. But what happens when you want to achieve growth, yet you're frustrated with the fact...
Leadership, processes and practices to improve results fast
Getting a return on your marketing investments is a challenge many companies face. So when the CEO and
COO of a wholesale supply company started to question whether they had the right staff and resources in place they contacted Rich Taylor.
Why a Good Marketing Strategy Takes Time
Marketing, like any investment, is not an instant return. Quality marketing teams can guide you through a plan and explain how results get measured, but you still may be asking why a good marketing strategy takes time. In this guide, we'll break down the topic in...
Business Development vs Marketing: Similarities & Differences
Business development and marketing are two different ways to improve business and gain attention from the desired target audience and the general public. While they work together to earn revenue and new sales leads, they have different processes. Any business...
Grow Your Business with Strategic Marketing Services
Hiring strategic marketing services for your business is how your company can inexpensively gain a competitive advantage in the industry of your niche. For a fraction of the cost of a full-time position, taking the step to outsource marketing by hiring a fractional...
Digital Marketing Assessment: Unlock The Full Power Of Marketing
Digital marketing assessments are fundamental elements of achieving a good return on investment for your marketing strategies while advertising online. Here’s what you should know about them. What Is A Digital Marketing Assessment? A digital marketing assessment is an...
Breaking the cycle of “DIY” marketing with a Fractional CMO
The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.
The Comprehensive Guide to Creating a Marketing Program
Your company’s marketing strategy is the catalyst in long-term business growth and customer retention. Without a reliable marketing program, other competitors will win the attention of your ideal customer. You may offer one of the most helpful retail products on the...
Outsource Marketing: Save Big & Drive Results
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...
CMO Interview Questions
The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader drives marketing strategy and customer engagement and is also a critical player in merging your Sales and Marketing efforts. The process of hiring your...
Fundamentals of Marketing: Core Concepts To Understand
Are you unsure about the fundamentals of marketing? Many people think that marketing only happens when you’re trying to sell something. That’s true in some cases but not all the time. There are a lot of things that go into marketing that don’t involve directly making...
Everything You Need to Know About a Fractional CMO
A Fractional Chief Marketing Officer or Fractional CMO is a marketing executive who is outsourced for a company in need of a CMO but does not want to hire an in-house marketing executive who works full time. Sometimes, companies do not have the funds to hire an...
What is a CMO? Chief Marketing Officer Explained
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs
A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.
Your Marketing Strategy is an Investment Not an Expense
Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Improve Marketing Tactics to Identify Your Ideal Customer
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Fractional CMOs: Revenue-Generation Strategists Who Take Companies Forward
Fractional Marketing has changed the way companies think about their marketing and more business leaders are turning their sight into outsourced CMO services for revenue generation strategies.
5 Marketing Budget Mistakes You’re Making As A CEO
If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.
Ask a CMO: How to choose the right KPI’s?
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO
Three Solutions For Measuring Marketing Success
Keep in mind that metrics aren’t one size fits all. Your tactical metrics and lead generation metrics will differ significantly from other businesses.
How Do You Know If Your Marketing Is Working?
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?
Franchise Marketing: How a Proven Process Leads to Success
Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.
Ask a CMO: Why brand awareness is important to your company?
With so many brands out there, there’s a lot of competition for getting into the mind of your potential customers. Learn why effective branding is essential for your business growth.
How to Use Storytelling to Sell Your Brand & Connect with Customers
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Strength in Numbers with a CMO Team
As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.
Ask a CMO: How can you identify the root cause of poor marketing performance?
Identifying the root cause of poor marketing performance - Ask a CMO from yorCMO on Vimeo. At yorCMO, we have helped business owners tackle the root cause of poor Marketing performance. In this edition of “Ask a CMO”, Rich Taylor, one of our Fractional CMOs, tells us...
CMO Services: Helping Knock Down Roadblocks to Drive Growth
A well-crafted, sustainable marketing campaign is at the core of every successful business.
But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful campaigns is no easy task when you have a business to run.
Scale Your Business for Less with a Fractional CMO
Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.
Ask a CMO: How do I target low-hanging fruit?
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...
Digging Up the Root Cause of Poor Marketing Performance
Poor marketing performance can be a frustrating, expensive roadblock. When you’ve invested in the growth of your business and you don’t see the anticipated results, it can be a struggle to identify which marketing tactics are working, which aren’t, and how to move...
Funnel, Flywheel, or Lemniscate: Your Customer’s Journey Thrown on the Loop
In today’s world, change happens rapidly. The traditional sales or marketing funnel doesn’t make the grade anymore. In your business, you strive to provide the best customer service and experience, along with loyalty beyond the purchase. So how will you adapt your marketing strategy to serve your customers best?
Ask a CMO: How can I get positive reviews for my business?
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
5 Reasons You Need a Fractional CMO
Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.
The Power of Positive Reviews
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
Aneta Zawila-Jordan Joins yorCMO
yorCMO is pleased to announce the addition of Aneta Zawila-Jordan, greater Washington D.C. and Virginia regions, as the newest CMO. With Zawila-Jordan’s hiring, Omaha-based yorCMO adds a decorated marketing executive with 15+ years of strategic marketing experience. ...
Modern Marketing is Meant to Fail. Plan for it.
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
Why Words Matter
Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However, marketing messaging is often missing from the website simply because a business owner wears too many hats and the website is either outsourced or thrown...
Eliminate the Big Three Marketing Inefficiencies
Of the many strategies that contribute to business success, marketing is central. As a small business grows and evolves, its marketing strategy must also grow, evolve and improve. Ripe for improvement in many businesses are three practices that create inefficiency....
Ron Szekely Joins yorCMO
yorCMO is happy to announce the addition of Ron Szekely to the team. Ron is a Fractional CMO based in Montreal, Quebec. With his onboarding, yorCMO adds a well-respected, growth-minded marketing executive with a diverse background as well as expands the brand’s reach...
Amanda Costanzi Joins yorCMO
yorCMO is excited to announce the addition of Amanda Costanzi as their newest Fractional CMO. Amanda is based in Denver, Colorado. With her onboarding, the Omaha-based organization broadens national reach and adds a seasoned marketing executive with 15+ years of...
Dave Blanchard Joins yorCMO
yorCMO is pleased to announce the addition of Dave Blanchard to our team. Dave is a CMO based in Portland, Oregon. With Dave onboard, yorCMO adds a decorated marketing expert with a strong entrepreneurial background as well as expands the brands footprint to the West...
Stephanie Broyles Joins yorCMO
yorCMO is excited to announce that Stephanie Broyles, with residency and offices on the east and west coast, has joined the team as a CMO. With Broyles’ hiring, Omaha-based yorCMO adds a seasoned marketing executive with 15+ years of strategic marketing experience. ...
Lawn and Garden Retailer Switches Gears in Top Selling Season
See Chief Marketing Officer Jay Gordman’s full video discussing this lawn & garden retailer's pivot during the pandemic: Full Video Here. Challenges The shutdown of retail sales was doubly challenging for Mulhall’s because, when the lockdown began, perishable...
Garden Center Case Study
https://vimeo.com/416052320 About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a...
A Cybersecurity Software Marketing Pivot
See Chief Marketing Officer Jamie Coffey's full video discussing this cybersecurity firm’s pivot during the pandemic: https://yorcmo.com/cybersecurity-case-study/ Challenges This software provider typically attended 2-3 significant numbers of tradeshows and...
Cybersecurity Case Study
https://vimeo.com/416051666 For more information about yorCMO and assistance with aligning sales and marketing, contact Jamie Coffey at (703) 755-5774 or at jamie@yorcmo.com About the Author: Jamie is a results-driven marketing leader with 20+ years of success...
Publishing Firm Case Study
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm....
Surviving the Retail Shutdown During the Pandemic
See Chief Marketing Officer Rich Taylor’s full video discussing this dental clients’ pivot during the pandemic: Full Video Here Challenges Plumbers and trade professionals regularly purchase the supplies they need, such as pipe, fittings, faucets, sinks, toilets,...
Plumbing Supply Case Study
About the Author: Rich is one our fractional CMO’s and can be contacted at rich@yorcmo.com. He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked...
Shifting Dental Diagnosis to the Web: Development of a New Communications Tool and Online Presence
See Chief Marketing Officer Jay Gordman's full video discussing this dental clients' pivot during the pandemic: Full Video. Challenges During the month of March 2020, due to the highly communicable nature of COVID-19, the State of Nebraska required all dental...
Dental Case Study
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...
What Are People Doing Right Now?
About the Author: John has spent 25 years driving business growth through marketing in B2C and B2B channels through strategic brand management, innovation, sales and retail management with a focus on building sales and marketing teams faster and more profitably...
Starting a Small Business During a Recession
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a...
Pivoting to a Service vs. Sales Mentality
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm....
What are businesses doing to replace trade shows?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital marketing...
How Can Retailers Adapt to the Pandemic?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...
Marketing Strategy for Your Ideal Customers
It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
Referral Marketing is For Every Business
Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...
How Buyer Interviews Triggered a Profound Shift in Product Positioning
A fresh perspective on marketing can completely change a company’s perspective of its own product positioning and lead to stunning improvements in revenue. yorCMO’s cofounders Jay Gordman and Joseph Frost recently analyzed this phenomenon in a discussion about a...
John Callahan Joins yorCMO
yorCMO is pleased to announce the addition of John Callahan to our team. John is a CMO based in Atlanta, Georgia. With John onboard, yorCMO adds a strategic marketing expert who has worked with national, regional and local enterprises to successfully produce millions...
Celebrate a Re-branding Win
Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly success call. The story was about the challenge her client, a regional foundation and concrete repair contractor had during a recent transition, trying to...
Fractional Marketing: Why yorCMO?
So you know you need marketing help. You may even have decided fractional marketing is the answer. After all, everyone has been talking about fractional marketing as a solution to mitigate the high costs of marketing management while still tapping a high level of...
Why Brand Image is Ineffective in Modern Marketing
There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get our minds around the latest changes and decide what to do about them. What’s at the heart of these changes? What exactly do we need to be doing now to...
Is Your Business a Fit for Fractional Marketing?
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
The Role of Research & Planning In the Era of Real-Time Marketing
Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers has long been a best practice when it comes to building a business and brand.Customer insight is also a pillar of strategic planning. Understanding your...
How a Fractional CMO Aligned Sales and Marketing to Optimize one Company’s Event Strategy
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
yorCMO Adds Kevin Kilpatrick to Team
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...
Rich Taylor Joins yorCMO
yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...
The Impact of Market Research on Marketing
Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...
10 Ways Marketing Research Can Drive Brand Growth
Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...
The Whole Package: Evergreen Campaigns Maximize Marketing
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...
We Move the Needle for Our Clients
Lincoln Industries – Creating a Strategy for Future Growth
Sales process development and marketing alignment melds team together.ChallengesLincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little...
CASE STUDY: Lincoln Industries – Creating a Strategy for Future Growth
Lincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little marketing in the past and the department did not historically support sales efforts. It was imperative that Lincoln develop a solid strategy to support prospect engagement during their 12+ month sales cycle.
Rocks, Pebbles, Sand: How to Focus on What Really Matters
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is...
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